On October 8, 2024, Spokes board member Liz Summer and CEO Michael Simkins had the opportunity to talk with long-time radio host Dave Congalton on KVEC’s The Dave Congalton Show. Topics that came up included the difficulty nonprofits are having replenishing their pool of volunteers, efforts to help nonprofits diversify their boards, and how people can get involved with board service. Listen below!
Replenishing Your Volunteer Pool
“Lack of volunteers” is a common theme lately in our executive director/CEO roundtables at Spokes. Currently volunteers are “aging out” and it’s a struggle to replace them. I decided to ask our friend chatGPT about this issue. As usual, it had lots of ideas.
For openers, it provided the following trends that contribute to the situation:
- Aging Population of Traditional Volunteers: Older generations, especially Baby Boomers, have historically been strong contributors to volunteerism. As they age, they are either reducing their involvement or are unable to continue due to health reasons.
- Younger Generations Volunteering Less: While Millennials and Gen Z are often involved in social causes, their approach to volunteering is different. They tend to prefer short-term, project-based engagements or virtual volunteering, rather than long-term commitments. Their work-life balance, financial pressures, and busy schedules also play a role in their reduced engagement in traditional volunteering.
- Shift in How Younger People Engage: Younger generations are often more attracted to causes that align with their personal values and might prioritize advocacy, digital activism, or donating money over volunteering time in a traditional sense. They also prefer organizations that offer flexible, meaningful, and tech-savvy volunteer opportunities.
- Competition with Other Activities: Younger people have more competing interests, such as career development, social activities, and other forms of civic engagement. Nonprofits may struggle to attract them unless they adapt to these preferences.
- Lack of Targeted Outreach: Some nonprofits may not have adjusted their volunteer recruitment and engagement strategies to appeal to younger generations, who often rely on social media and online platforms for such opportunities.
Next time, I’ll share some of the suggested approaches for countering this trend.
Can we pay our volunteers?
We appreciate our volunteers so much. Most of our nonprofits could not begin to provide services without the help of selfless volunteers. It’s natural to want to reward them. But can you pay them something for their hard work?
Frankly, no. California Labor Code has a strict definition of volunteer. It is someone who “performs work for civic, charitable, or humanitarian reasons…without promise, expectation, or receipt of any compensation for work performed.”
It is permissible to reimburse volunteers for necessary expenses incurred in their volunteer work for you. You can certainly have a volunteer appreciation party and treat everyone to some refreshments. Likewise, a token of appreciation such as some flowers, a plaque, or a framed certificate of appreciation is fine.
Just not cash or a check (or even a “cash equivalent” such as a gift card). From the IRS’s point of view, that would be income. From California’s point of view, it could make them your “employee.”
Learn more:
Can you fire a volunteer?
In a recent Spokes roundtable, the topic of the “dysfunctional volunteer” came up. Most volunteers are valuable assets for or organizations. We couldn’t do what we do without them. But occasionally, we experience a volunteer who is not contributing, or worse, creating a drain on the organization.
There are various forms of dysfunction. A volunteer may promise but not deliver. He may not have the knowledge or skills to be of help. She may distract staff or other volunteers from what they need to be doing.
As with hiring employees, the best approach to recruiting volunteers is to have a sound system for vetting them, learning about their talents and interests, and matching those to the tasks your organization needs accomplished. Sometimes, though, things just don’t work out. For the benefit of both the organization and the volunteer, it may be time to part company.
The following two resources provide sound advice on how to let a volunteer go in the most respectful and productive manner.
- Yes, You Can Actually Learn How to Let a Volunteer Go – VolunteerPro
- How and When to Let a Volunteer Go | Nonprofit Blog
Credible Crisis Coverage
Spokes would like to thank Leslie Jones, Spokes Consultant and promotional marketing consultant for guest-writing this article.
When a local natural disaster, school-related emergency, environmental or health crisis unexpectedly occurs, is your nonprofit ready to be the “voice of expertise” when the media and community start calling? Do you have an effective, written plan in place that can quickly be implemented? Are you prepared to be a reliable source of information?
Delving deeper into our ongoing disaster preparedness theme, we offer a summary of key steps for your nonprofit to build a “community-in-crisis” communications strategy plan.
- Choose a primary spokesperson and a reliable support team. Your team can include staff, board members, volunteers, and community members. Explain the individual and collective roles.
- Ensure that everyone on that team needs to share the same outgoing message. It’s helpful to utilize these questions: Who needs to know? What do they need to know? When do they need to know?
- Prepare current educational fact sheets and statistics to easily share when a crisis occurs. Remember to keep it tightly focused and relevant to your nonprofit’s field of expertise. At the time of the event, you can add relevant information.
- Keep website and social media pages updated with changes in services/operations.
- Reconnect with your entire team after the crisis has passed. Brainstorm and openly discuss successes, needed improvements, and challenges.
- Revise your written action plan based on that follow-up meeting and update all necessary media materials.
For a helpful media strategy checklist from nonprofitrisk.org, click here.
By preparing now for an unanticipated crisis, your nonprofit creates an opportunity to receive heightened, credible coverage. Most importantly, your nonprofit is able to effectively support and assist your community when it needs you the most. That is a true success story!
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