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Board Recruitment

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What’s the best way to find new board members?

While there is rarely one best way to do anything, when it comes to finding new board members a great way to start is to know what you’re looking for. Create a concrete list of traits or attributes you need to have represented on your board. You need to be strategic. You’ll hear this referred to as a board matrix. List desired traits, skills, and characteristics down the left column. In the top row, give each of your current board members a column, then check off which attributes each brings to the table. Basically, you’re doing an inventory of what you currently have “in stock” and identifying what you need to go find.

Knowing what you need makes it so much easier to know where to look! Need a lawyer? Talk to lawyers. Talk to people who know lawyers. Contact the local bar association. Need someone with lots of community contacts? Get acquainted with a member of a local service club. That person may not be interested but may well know someone who is. Share your specific need with your friends. They’ll have ideas.

Be aware that you don’t need a separate person for each trait. Often, you can find someone who will fulfill more than one need. For example, one board I served on wanted to have a lawyer on the board. Also, the board was mostly male “baby boomers” and wanted a better balance of perspectives. Through sharing their vacancy with people in the community, they found a female, Gen X attorney!

Here are some helpful resources:

Credible Crisis Coverage

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Spokes would like to thank Leslie Jones, Spokes Consultant and promotional marketing consultant for guest-writing this article. 

When a local natural disaster, school-related emergency, environmental or health crisis unexpectedly occurs, is your nonprofit ready to be the “voice of expertise” when the media and community start calling? Do you have an effective, written plan in place that can quickly be implemented? Are you prepared to be a reliable source of information?

Delving deeper into our ongoing disaster preparedness theme, we offer a summary of key steps for your nonprofit to build a “community-in-crisis” communications strategy plan.

  • Choose a primary spokesperson and a reliable support team. Your team can include staff, board members, volunteers, and community members. Explain the individual and collective roles.
  • Ensure that everyone on that team needs to share the same outgoing message. It’s helpful to utilize these questions: Who needs to know? What do they need to know? When do they need to know?
  • Prepare current educational fact sheets and statistics to easily share when a crisis occurs. Remember to keep it tightly focused and relevant to your nonprofit’s field of expertise. At the time of the event, you can add relevant information.
  • Keep website and social media pages updated with changes in services/operations.
  • Reconnect with your entire team after the crisis has passed. Brainstorm and openly discuss successes, needed improvements, and challenges.
  • Revise your written action plan based on that follow-up meeting and update all necessary media materials.

For a helpful media strategy checklist from nonprofitrisk.org, click here.

By preparing now for an unanticipated crisis, your nonprofit creates an opportunity to receive heightened, credible coverage. Most importantly, your nonprofit is able to effectively support and assist your community when it needs you the most. That is a true success story!

Does Your Board Work or Govern?

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Do you know if your board is a working board or a governing board? Although we use these terms all the time, this is a trick question! All boards are governing boards. Their first and foremost responsibility is managing the organization: making policy and strategy decisions, overseeing and monitoring organizational performance, and ensuring accountability. Volunteer-run or small-staffed organizations’ board members may also have working responsibilities in addition to governance responsibilities, such as program delivery. Because program delivery is often the most fun part of the job, it’s natural to want to focus your time and energy on direct service.

However, things get sticky when procedures, policies, and roles aren’t clearly defined. When board members disagree on the difference between the “must do” responsibilities and the “nice to do” activities, it can cause friction or result in compliance issues.

It may be time to review your activities and ensure that governance comes first if:
• your board meetings continually go off topic,
• committee updates take more than ten minutes of a board meeting, or
• your board spends more time discussing details than big picture items.

Spokes’ Board Academy provides the perfect opportunity to explore:

• Board Member roles and responsibilities
• Governance to achieve your mission
• Legal responsibilities of board service

Whether you’ve served on your board for one year or ten years, this training will give you new tools and knowledge to make your board function more effectively.

Want to learn more about working versus governing boards? Compass Point has more to say on the subject here: https://www.compasspoint.org/board-cafe/working-board-vs-governing-board

Finding Success with a Succession Plan!

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There is change afoot in the nonprofit sector; in San Luis Obispo County and across the country, boards are seeking new presidents, and nonprofit executives are transitioning to new jobs. Even in our Spokes microcosm, the search for new leadership is on. CEO Lesley Santos Dierks is moving to a volunteer role as a board of director and consultant. Using Spokes’ carefully crafted succession plan, Spokes board and staff are reorganizing, facilitating great potential in this next phase of Spokes evolution.

Why does your organization need a succession plan? Succession planning is a discipline that enables organizations to reduce reliance on any one person or small group for critical functions, thereby building sustainability. Infusing an organization with new individuals is a healthy opportunity to expand viewpoints, diversify, and clarify the organizational vision. Considering that only 27% of organizations surveyed by the 2017 National Index of Nonprofit Board Practices reported that they had a written succession plan in place, it’s clearly something that needs to be added to the agenda.

Organizations experience leadership transition for a variety of reasons. At a minimum, best practices require regular turnover at the board level with term limits. Sometimes there is an unanticipated opening on the board or staff or a natural transition of a long-time leader. And, maybe your volunteer-run organization is hiring its first executive staff person. In each case, a succession plan is key to keeping stakeholders confident and preventing service recipients from experiencing delays. Here are tips to ensure your organization’s future transitions are as smooth as possible.

  • Create clear job descriptions and roles for all volunteer, board of director, and staff roles; monitor and evaluate successes (and failures).
  • Put policies and procedures on paper so any new volunteer and/or staff can get up and running quickly and efficiently. Start with a simple checklist, and imagine walking someone else through each step. Developing an operations manual for your processes will ensure consistency and uniformity. For details on creating these policies for your organization, click here.
  • Continually train and cross-train all volunteers and/or current staff to minimize disruption from unexpected changes. Job shadow or utilize Lynda.com to help staff and volunteers learn the new skills and technologies they need to succeed one another. Spokes consulting services can also be a huge assist!
  • Spread the wealth: make sure donors have relationships with more than one person in the organization. At your next event, make it a priority to introduce your donors to more members of your leadership team.
  • Spokes offers classes and resources to help your board and staff learn the best practices of nonprofit management. Allow us to train them on the basics while you focus on teaching them the more nuanced functions of your operations.
  • Take advantage of member benefits like Executive Director Roundtables and Board President Roundtables. At your next board or staff meeting, play Spokes Best Practices in Nonprofit Management video series.
  • And, when an unexpected transition occurs despite great succession planning efforts, remember that Spokes offers Executive Search services through its consulting program. Learn more here.

Create Cultural Values, Create Value for Your Nonprofit

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Lots of nonprofit organizations tend to “skip” the creation of cultural values for their organization.  Are you one of them?  If so, you may be missing a valuable opportunity to establish a tool that will help you more effectively identify and recruit board members, staff and volunteers who can best move your mission forward.

Most business management mantras will dictate that having the “right” team members is critical to the success of any organization.  But, how do you know if your team members are the “right” ones?  How do you evaluate or identify if a prospective team member understands and embodies the key values needed to realize your mission if you haven’t yet defined those values for the organization as a whole?

The value of your values may start with building your nonprofit’s leadership, staff and volunteer teams, but that value grows as it permeates every layer of your organization.

Take strategic planning, for instance.  After confirming your vision and mission, it’s important to clarify your organization’s values – the “rules of engagement” for how your team (board members, staff, and volunteers) will treat each other, your donors and, most importantly, the men, women and children you serve.  If your organization is fortunate to have a broad team with individuals independently working towards common strategic goals, its important that they share and abide by a core set of values to ensure that they can a) identify and recruit more of the “right” folks, as needed; b) meet minimal expectations for individual performance and c) create consistency in the interactions they each have with your organization’s various external stakeholders.Remember, too, that the work of a nonprofit (perhaps life, in general) rarely progresses in a linear fashion.  Unforeseen and unexpected events pop up all the time.  Having great policies in place will help you weather the worst case scenarios that may arise from most unforeseen events.  But, what about that exceptional event that falls outside all of your policies?  What then?  Think of your organization’s values as an umbrella insurance policy for the work of your organization.  When all other policies fail to provide adequate direction for a specific circumstance, your organizational values serve as an ultimate guide for each of your team members to help them make the very best decision possible.

Values are most valuable when they are regularly reviewed, modified as needed and disseminated throughout every level of your organization.  If it’s been a while since your organization has reviewed its corporate values – or if your organization doesn’t have any written values – consider allocating 15 minutes of your next board meeting to have a thoughtful review or discussion about them.  Use Spokes’ Core Values Worksheet to help identify what values are most critical for your organization at this point in your history.  Starting from scratch?  Identify at least three core values as a start.  Know that the board is always able to add new values as they may be identified – or rewrite previous ones.

To help you start the conversation about values within your organization, consider sharing this video: http://bigthink.com/videos/culture-at-30000-feet-above-ground from Dr. Frances Frei, Professor, Harvard Business School, and Anne Morriss, Chief Knowledge Officer of Concire Leadership Institute.  (The video is directed to for-profit companies in the service industries; please remind your colleagues that every nonprofit is a service organization.)

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